Zip-Pak, a provider of resealable packaging solutions, is aiming to deliver disruptive closure technology to the U.S. market with Sensus. Part of a family of resealable innovations called Sensory Feedback Fasteners, Sensus features performance characteristics that appeal to a consumerâ€™s sense of sound, sight, smell or touch. The zipper offers both tactile and audible feedback to help the consumer ensure the package is firmly sealed.
â€œResearch has proven that consumers react more favorably to closures that offer a tactile or audible affirmation that the package is sealed,â€� said Erin Henry, senior marketing manager for Zip-Pak. â€œSensus provides customers a quality resalable solution and value-added consumer interaction.â€�
Sensus is specifically engineered to have more solid resealing motion and audible â€˜clickâ€™ that appeals to consumers. The quality is further maintained across various flexible package types and material thicknessâ€”from pet treats to cheese and meat deli products. It is virtually limitless in its applications and has been successfully incorporated in flexible packaging solutions for pet food products.
â€œZip-Pak works tirelessly to deliver flexible closure systems that bring value added results for consumers,â€� Henry said. â€œThe entire line of Sensory Feedback Fasteners is testament to that commitment and we look forward to continuing to work with the industry at large to innovate even further.â€�
The simple yet dynamic zipper is available for most any pouch size and for new or existing SKUs. Available as a single or double zipper profile, Sensus is well suited for form-fill-seal machine applications and is constructed of Low Density Polyethylene (LDPE). Zip-Pak offers end-to-end technical and operational support worldwide to anyone who may consider integrating the Sensus feature. The companyâ€™s global field services team of highly experienced equipment and packaging experts are available to assist with zipper specification, applicator equipment selection, modification and integration, as well as operator training.